We always ask our clients before we start a project – “What’s the take away? What is the goal you are trying to achieve?” For our company, we want our demo reel of current work to create a vibe. We want potential clients to understand where we are coming from and the care and attention we put into our work. Simplicity is hard to achieve, but the simple marriage of a single piece of music to a wide array of moving images can stir the senses and engage the mind. We want to show off our good judgment and taste, and to attract like-minded people to work with that can appreciate the aesthetic we achieve. We want to transport people sensorially to another place, and we want them to love their experience there.