Directing . Editing
This was a video for BHLDN, the bridal line for the retailer Anthropologie. We featured real brides discussing their wedding experiences while wearing the wedding dresses they had actually purchased from BHLDN. The art direction, dictated by the client, was to have the set look like a Vanity Fair magazine cover shot by Annie Leibovitz.
The original concept was to have individual interviews with each bride, but in the edit room this slowed down the video, making it much longer than the desired 2 minutes. Our solution was to use the interviews as a voice over that told their stories with stunning visuals.