Directing . Editing
This is the “umbrella” video for the the non-profit rescue organization, PAWS (Philadelphia Animal Welfare Society). This video is used to not only inform the public of all the great work they do, but also to show how much it takes to rescue and care for all the animals. In the larger sense, it is a call-to-action to volunteer, adopt, and most importantly, donate!
We needed to include a lot of information and data to relay PAWS’ message and the amazing work they do without bogging viewers down with too much, all the while keeping the video light and fluid. A bunch of adorable animals really helped!